Real Entrepreneur Life: Some things won’t work for you

I’ll get right to the point of this week’s business update: no one signed up for the Kitchen Improv Course. For me, this was a great business lesson in both knowing and staying true to your strengths. (Don’t go sign up for it now! The moment has passed.)

That course wasn’t going to work for me, and I should have known that.

I posted the course on a Friday, and by Saturday afternoon I knew it wasn’t the right move. I was fine with letting it go, and moving on.

Sure, I could have posted some random updates about how well it was going, or how there were only “three spots left!” (When really, every spot was still open.) I could have faked my way through by posting some teasers to the this blog, seeing if that generated some interest. Then I could try posting it again next month. I know (some of) the marketing gimmicks. Sometimes they do the job; sometimes they don’t. Time will tell. But that’s not my style, because:

1) That’s not real talk. It’s fake talk.

2) I don’t need to force a cooking class here. It’s not my #1 strength.

I’m committed to being real with you, no matter what the topic. That’s why I’m posting weekly business updates. So here we are.

Two days after posting that course, I realized how little sense it made for me.

I haven’t posted a recipe in over a year. I rarely talk about cooking on the blog (but sometimes on Instagram), and I’m not known in any world as a “foodie.” I do stand by what I said in that post, though—if nothing else, I’m a damn good kitchen improviser. (Sure, that’s a thing.) But if I were to rank nutrition things I get excited about teaching, cooking is not in the top three. So I let it go.

I want to stick to my strengths.

My work experience has never involved cooking or recipe development. Instead, I’ve worked in marketing, corporate wellness, and for a tech startup. I’m a running and nutrition coach. I’ve designed and led online group classes. I’m a runner, and woman who has been open about my history with an eating disorder. Those are the things I care the most about. That’s where I want to focus my efforts.

So I went back to the Business Plan and made some edits.

You probably won’t see another cooking course from me. But you will see more run training groups, a project I’ve been working on with two other lady runners (that I alluded to in this post), and some consulting with fellow RDs. You will also see me navigating my way through these early entrepreneur days by writing it out. It’s always been what I do best.

Here are the business lessons I’ve learned so far:

  1. Have a plan. Write out the work you want to do, why, and how you’ll make it happen.
  2. Don’t force anything. Take what works and investigate why. Notice what doesn’t work, and investigate why. Move on.
  3. Put yourself out there. I’ve been asking a lot of people for help, and try to offer what I know in return. We have to hold each other up.
  4. Team up with your people. The mini mastermind group I have has been invaluable, and we’re only two weeks in.
  5. Be real with yourself. Stay true to your strengths and passions. That’s where you shine.


  1. February 8, 2017

    Thanks so much for sharing your experience. I am a fellow RD in the midst of launching my own private practice and I would love to do some virtual projects. Your experience is exactly why I haven’t yet! I also just finished a book about starting your own RD business and the author had a similar experience. Do you ever listen to the Blissful Bites podcast? I feel like Nicole gives a lot of really great advice about how to reach your target audience and really trusts you to purchase your products.

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